Kelly MachbitzKelly L. Machbitz is a Certified Image Consultant and Past-President (2004-2005) of the Central Florida Chapter of the Association of Image Consultants International. Kelly is a Licensed Skin Care Specialist and assists dermatological and surgical patients with paramedical and camouflage/corrective makeup training and application. She has published three books, ‘Wear This, Not That!” “Image Matters” and “All About Face, A Complete Guide to Makeup and Skin Care” and developed a continuing education training program on the topic.

As a speaker and educator, Kelly has addressed national groups and organizations such as Women in Surgery, Checkers Drive-Thru Restaurants, Morton Plant-Mease Hospital, St. Petersburg College, St. Petersburg Collegiate High School, The Florida Educators of Family and Consumer Sciences in Tampa, Florida. She has also provided services to Vocational Rehabilitation of Clearwater and consulted for various media and television affiliates including KSTV, located in the San Francisco Bay Area.

On February 25, 2004, Kelly appeared on the CBS program “48 Hours” where she was featured educating and assisting a transgender client on makeup, wardrobe and feminine deportment.

For three years, Kelly appeared as a regular on Tampa CBS affiliate 10 Connects News, has been features on Fox TV 13’s “Good Day Tampa Bay”, and appeared frequently on HSN.  Currently she can be seen on Daytime TV (WFLA) dispensing fashion and beauty advise.  She is also a member of The Fashion Group International, Inc., a global non-profit association of dynamic professionals of achievement and influence from all areas of the fashion industry.

Ms. Machbitz owns and operates a successful Merle Norman Cosmetic Studio in Belleair Bluffs, Florida, where she provides services that are highly diversified ranging from color analysis, digital figure evaluation & etiquette training, to state-of-the-art skin care treatments.